Interesting statistics from Watchtime on which watch brands spend the most money on advertising:
Rolex continued to hold its spot at the top of the list. The brand has been number one since 2000, when it dethroned Timex. Last year, it spent $61.48 million, making it the first brand ever to exceed $60 million. Rolex beat its 2012 record of $52.14 million by 17.9 percent.Here are the top 69 watch brands advertisers ranked:
TOP WATCH ADVERTISERS
U.S. market, 2011
RANK BRAND AMOUNT ($million)
1. Rolex 61.48
2. Breitling 43.85
3. Cartier 24.58
4. Omega 22.96
5. TAG Heuer 22.00
6. Citizen 20.72
7. Movado 19.83
8. Chanel 17.87
9. Longines 16.02
10. Seiko 11.15
11. Breguet 9.58
12. Tudor 8.24
13. Patek Philippe 7.66
14. Hublot 7.59
15. Audemars Piguet 7.39
16. Bell & Ross 7.11
17. Dior 6.05
18. Swatch 6.05
19. Montblanc 5.64
20. Ball Watch 5.37
21. Armitron 5.35
22. Chopard 5.20
23. Rado 4.95
24. Baume & Mercier 4.92
25. Shinola 4.66
26. Parmigiani 4.62
27. Raymond Weil 4.51
28. Ulysse Nardin 4.50
29. IWC 4.02
30. Vacheron Constantin 4.01
31. Zenith 4.01
32. Harry Winston 3.80
33. Louis Vuitton 3.73
34. Casio 3.65
35. Luminox 3.62
36. Tissot 3.46
37. Oris 3.42
38. Timex 3.19
39. Bulova 2.97
40. David Yurman 2.91
41. Garmin 2.67
42. Fendi 2.67
43. Coach 2.65
44. Panerai 2.59
45. Glashütte Original 2.54
46. Victorinox 2.52
47. Girard-Perregaux 2.42
48. MTM 2.34
49. Fossil 2.30
50. Ralph Lauren 2.26
51. Piaget 2.15
52. Jaeger-LeCoultre 2.14
53. Anne Klein 2.12
54. Michele 2.05
53. Richard Mille 2.05
56. Bulgari 1.95
57. Blancpain 1.78
58. Carl F. Bucherer 1.67
59. Graff 1.59
60. Pulsar 1.38
61. Stauer 1.37
62. ALOR 1.34
63. Ebel 1.33
62. Emporio Armani 1.33
65. Gucci 1.25
66. Kenneth Cole 1.22
67. Frédérique Constant 1.08
68. Hamilton 1.01
69. Jorg Gray 1.00